Building Pillars That Support Your Work and Life

Friday / October 01 / 11:30 AM


What guides you to create your best work or a better life?

At Project Design Co, we asked ourselves this question and dove into a month-long team retreat to find our core values. What was what we call our Pillars of Design, a set of six words that flow through all our work. They guide us when we face a blank screen, a new proposal, a crushing deadline, ourselves and each other.

Whether in your work or personal life, you can benefit from establishing clearer signs to point the way. This workshop will guide you through a condensed journey to establish or hone your own set of pillars that resonate with you. We’ll help you identify, develop & incorporate your own keywords to drive you to success in all you do.

In this workshop, you’ll:

  • Start building a foundation based on passion, drive, curiosity, experience, and goals.
  • Identify times you made a big change, what made it successful, and learn how you can apply this knowledge.
  • Identify your “why’s” of what you do.
  • Learn about the importance of word choice and intent.
  • Gain insights to your core values.
  • Brainstorm and review your ideas in small breakout groups.
  • Walk away with a set of pillars that you can take back to your team or start implementing now.

This workshop is for any designer (freelance or part of a team), manager, or leader who is looking to strengthen their own brand, gain focus, and connect with purpose.

This event was put together in partnership with Project Design Co..


Date & Time

Friday, October 01

11:30 am - 1:00 pm




  • Dan Banks

    Founder, Creative Director

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  • About

    he | him

    Dan, a creative director, teacher, and mentor, launched Project Design Co in 2002 and brings strategy, empathy, and creativity to every user-focused project.

  • Kerri Sarembock

    Art Director, Project Manager

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  • About

    Kerri’s passion and tenacity for building brands and telling meaningful stories demonstrates how her strategic thinking and collaboration connects communities.

  • David Spears

    Senior Designer

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  • About

    he | him

    David’s obsession with writing stories as a child drives his passion for crafting stories and bringing life to language as a designer.

  • Eliza Lubetkin

    Junior Designer

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  • About

    she | her

    Eliza is currently a designer at Project Design Company, after completing her MA at Academy of Art University.


Virtual Platform & How to Prepare

This event will be streamed via Zoom:

  • In order to participate fully, plan to join on the Zoom app via a computer, tablet, or mobile device with enough bandwidth to support viewing video.
  • Only those whose display name fully matches the name on our registration list will be admitted from the waiting room, in order to ensure only those who have registered for the event are able to attend — and to create space for intimate conversations.
  • This event will be recorded unless technical issues occur. The recordings will be shared in the AIGA DC recordings archive for AIGA members to rewatch or catch up on at a later date. (You can register for a membership on our website for just $50 for a year.)
  • Zoom’s breakout room technology will be used for this event. If you use assistive technology, such as a screen reader or need live captioning, let us know before or during the event and you can opt to stay in the primary room. The primary room will retain live captioning and will require no additional navigation.
  • Questions for the speaker can be asked live during the event through the chat or by speaking off mute during the Q&A portion of the event.

You can find more about joining our virtual events, including how to connect, directions to troubleshoot, and information about our refund policy, in our FAQs.

How to Prepare

  • Have paper and pen/pencil on hand.
  • Markers or colored pencils could be handy but not required.

Accessibility and Accommodations

This event will have real time CART (live captioning) services and transcriptions provided by Verbit.

A sign language interpreter will not be present unless requested. If requested, we will do our best to employ a sign language interpreter for the event.

If you need any additional accommodations, please contact us using a method that works best for you:

We honor your privacy. No identifying information like your name is required to request an accommodation, and all details will be deleted once completed.

You can learn more about how we’re making DC Design Week an accessible experience by visiting our page on accessibility.

Code of Conduct

All AIGA DC events adhere to our Code of Conduct.


DC Design Week looks different this year, so you might have questions. Maybe it’s how to find the streaming link or how to get the most out of our remote events. We’ve got answers to those and more FAQs.

View FAQs
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