How to Overhaul a Corporate Brand Without Ruining Everyone’s Life

Tuesday / October 05 / 9:00 AM


Deciding to rebrand your company can feel a lot like signing your company up for a revolution. It impacts everyone — it’s stressful, it’s expensive, and at some point, everyone starts to wonder if it’s going to be worth it in the end.

But what if it didn’t have to be that way?

In this talk, the team behind the rebrand of Northern Virginia-based The Great Courses Plus will talk about how they were able to completely overhaul a 20-year-old brand without making everyone involved miserable.

They’ll discuss strategies for how to build and maintain morale with the client team, how to equip the client with the tools and confidence to make bold decisions, and how to maintain your vision as a creative team — no matter what.

This event was put together in partnership with Viget.


Date & Time

Tuesday, October 05

9:00 am - 10:00 am




  • Ally Fouts

    Creative Director

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  • About

    she | her | hers

    Ally leads the branding team at Viget as they help clients solve their most intractable communication challenges and reshape their core organizational narratives.

  • Elliott Muñoz

    Art Director

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  • About

    he | him | his

    Elliott is an art director whose work includes web design, front-end development, and brand design for clients like The World Wildlife Fund, ESPN, and PUMA.

  • Elyse Kamibayashi

    Brand Strategist

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  • About

    she | her | hers

    Elyse is a brand strategist and writer who uses a blend of strategic problem-solving and creative storytelling to help organizations uncover and communicate their core story.


Virtual Platform & How to Prepare

This event will be streamed via Zoom:

  • In order to participate fully, plan to join on the Zoom app via a computer, tablet, or mobile device with enough bandwidth to support viewing video.
  • Only those whose display name fully matches the name on our registration list will be admitted from the waiting room, in order to ensure only those who have registered for the event are able to attend — and to create space for intimate conversations.
  • This event will be recorded unless technical issues occur. The recordings will be shared in the AIGA DC recordings archive for AIGA members to rewatch or catch up on at a later date. (You can register for a membership on our website for just $50 for a year.)
  • Questions for the speaker can be asked live during the event through the chat.

You can find more about joining our virtual events, including how to connect, directions to troubleshoot, and information about our refund policy in our FAQs.

Accessibility and Accommodations

This event will have real time CART (live captioning) services and transcriptions provided by Verbit.

A sign language interpreter will not be present unless requested. If requested, we will do our best to employ a sign language interpreter for the event.

If you need any additional accommodations, please contact us using a method that works best for you:

We honor your privacy. No identifying information like your name is required to request an accommodation, and all details will be deleted once completed.

You can learn more about how we’re making DC Design Week an accessible experience by visiting our page on accessibility.

Code of Conduct

All AIGA DC events adhere to our Code of Conduct.


DC Design Week looks different this year, so you might have questions. Maybe it’s how to find the streaming link or how to get the most out of our remote events. We’ve got answers to those and more FAQs.

View FAQs
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